Car Rental Franchise Opportunities

Hertz is the world’s largest airport general use car rental brand and is the number one airport car rental brand in the U.S. and 81 airports in Europe. Hertz has operated company owned as well as franchised car rental locations all over the world for over 90 years. Product and service initiatives such as Hertz Gold Plus Rewards®, NeverLost® customized, onboard navigation systems, SIRIUS XM Satellite Radio, and unique cars and SUVs offered through the Company's Prestige, Adrenaline and Green Traveler Collections, set Hertz apart from the competition

Hertz will be adding new franchisees in the U.S. and Canada for a limited time, after many years of focusing on a primarily corporate model.

• Hertz is actively seeking sophisticated, entrepreneurial business people to join the system as franchise owners.

• Hertz has franchise opportunities in the United States , Canada, and internationally. 


At Hertz, we have many strengths that make us your best choice for a franchise opportunity


A leadership position built upon:
• Differentiation through Innovation
• Global Network and Brand values
• Superior Customer Service
• Long term strategic partnerships
• Multi-segment business

A strong tradition of innovation: Invented business in 1918
• Differentiation through Innovation
• Pioneered on-airport locations
• First Booking System for travel agents
• First Express Service, #1 Club
• First On-Board Navigation System - NeverLost®
• First to introduce SIRIUS Satellite Radio
• First Instant Return
• Online invoice retrieval and statistics
• Online Check-In
• Hertz Green Traveler Collection, Adrenaline Collection, Prestige Collections
• Nick on the Go™
• Hertz On DemandTM
• First Global Car Rental Company to operate in China
Global Network:
• Hertz : the Only Global and unique RAC supplier worldwide
• Over 9,000 Locations in 145 Countries worldwide
• #1 in airport car rental brand in the U.S. and at 81 Airports
across Europe
• Hertz also operates from over 1,900 Off Airport locations
in the U.S.
• -- worldwide reservations, vehicle information
and services
• Hertz Gold Plus Rewards Service at all of the world’s busiest airports

Hertz Vision:
Hertz will be the global leader in mobility and equipment solutions.

Hertz Mission:
To be the lowest cost, highest quality and most customer focused rental company in every market we serve, creating value for our shareholders. We will achieve our Vision and Mission by focusing on, and balancing - customer satisfaction, employee satisfaction and asset management, with equal emphasis on efficiency and growth.



• Access to major supplier programs for purchase of rental fleet and facility supplies.
• Offering of established programs to assist your business in pricing decisions, promotion, and seamless delivery of leading quality
services and products.
• Franchisee point-of-sale computer integration with the Hertz Reservations System.
• Comprehensive training program in pre-open / post-open phases, and for recurrent, ongoing training needs.
• Online training and webinars.
• Hertz 24 Hour Roadside Assistance.
• Access to Hertz non-fleet procurement discounts.
• Image and signage support.
• Franchisee meetings and workshops.


A full time, dedicated global sales force selling the car rental services of the entire Hertz network.
Promotional services, which may include:
Print Ads
Airport Displays
Corporate Accounts
Business Account Programs
Tour Business
Government Sales
Travel Agents
Airline Partners
Hotel Partners
Frequent Renter Program
Third Party Website Partnerships
Internet Banner Ads

How to inquire

For local inquiries, you can reach out to:

Precious Gumpal
Business Head - Hertz, Thrifty, Dollar

For international inquiries, you can reach out to:

Asia & Japan
Doris Goh
Manager Franchise Services, Asia
DID: (65) 6370 3399

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only.